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About Us

Mission Statement:

Discover fashion that empowers you to embrace your body and express your style.


My mom was my inspiration and has watched my journey from the beginning. She passed away in 2021 at 96 years old. I dedicate my store to her.

Retail was in my blood. My journey began when I was a 5 year old child watching my grandfather, who emigrated from Italy and mom run a small Italian deli in suburban New York. I guess it ignited a lifelong passion of owning a business. I was also surrounded by strong women, my maternal grandmother, mom and two aunts who all worked tirelessly to pursue their dreams.

I remember my grandmother always cooking in the small Italian kitchen behind the deli. Not to be sold, but to feed her family.


My aunt, who was putting herself through college lived in an apartment above the deli where I would invade her closet and try on her high heels, beautiful dresses and dive into her jewelry box.


After pursuing my dream at the Fashion Institute of Technology, I then gained invaluable experience working with renowned retailers and cosmetic companies such as Macy's, Lancome Paris and a internet startup luxury company Vivre. Armed with a wealth of knowledge, I left Corporate America to establish Pippy&Lily.


My purpose was clear: To empower women of all ages and body types to feel beautiful. I wanted to help women find clothing that was a distinctive blend of boho, classic, and trendy styles that would set them apart and suit their individual lifestyles.


I found styles that were sourced from around the globe with a commitment to high quality and sustainability without having to be expensive. Clothing "I" want to wear no matter what my age is.

I opened my first brick and mortar boutique in Queens, New York. Ten years later, we are still excited to bring our customers the styles they love. Our Boutique is currently located in Long Island, New York. A bit smaller but more powerful. We offer the same collections with a keener eye on what our customers love about us and how they want their individuality to stand out. 


I hope you continue the journey with me. I look forward to getting to know you and building a fun and lasting relationship.


Anita Manfredonia